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Myntra Freshers Recruitment Hiring

About Myntra: Myntra is India’s leading e-commerce company committed to making fashion and lifestyle products accessible to everyone. We create solutions that disrupt the ordinary and help make the world a happier, more fashionable place.

We are a company that is constantly evolving into newer and better forms and we look for people who are ready to evolve with us. From our beginnings as a customization company in 2007 to being technology and fashion pioneers today, Myntra Jabong is going places and we want you to take this journey with us.

Job Profile: Associate – Digital Marketing

Company Name: Myntra

Company Location: Bangalore, IN

Degree Needed: MBA/Graduate

Exp Needed: 6Months+

About Team: The digital marketing team drives growth in terms of sessions, customers & app installs. The digital team is very important to the team to drive new users & new customers for the platform and build brand salience for Myntra. This team works with multiple digital partners like Google, Facebook, etc. Operates in a fast pace environment, takes data-based actions & drives optimization to bring efficiencies on metrics of reach, users, traffic, new users & app installs.

Roles and Responsibilities

Role:

• Looking for a data-driven marketing person with hands-on expertise on Google DV 360 & Facebook platforms

• Will be the one responsible for setting up campaigns, optimizing and reporting

• Will be responsible for planning channel level campaigns and aligning the planning process with key stakeholders

• Will be responsible for day-today campaign ops

Responsibilities:

• Plan , set up & run reach & freq / upper funnel campaigns on Google DV 360 & Facebook

• Create / Manage day on day channel level reports and campaign metrics

• Responsible for event planning and execution

• Responsible for aligning with Google and Facebook partners on campaigns & incorporate best practices

• Responsible for delivering on key metrics around sessions, organic install, New users

• Responsible for working with the perf team to create a 360 view from the funnel perspective

• Responsible for customer’s cohort level plan & campaigns and ensuring required repeat rate from existing customers from video-based campaigns

• Responsible for campaign analytics

Qualifications & Experience

• MBA / Graduate

• Should have worked in a similar function for 6 months to 1 + tenure

• Should have hands-on experience with excel, DV 360 / Facebook platform

• Should be comfortable with large sets of data & drive insights

• Should be analytical & have a structured problem-solving approach

• Good communication skills

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